HELLO, I AM
Sajid
Saiyed
Build thriving design orgs through

UX Design Leadership

ABOUT ME
I am a seasoned design leader who is passionate about enabling organizations to build, grow, and nurture design teams that are highly motivated and driven to design and ship game-changing products that empower and delight the users.
I achieve this by creating an environment for my team to experiment, innovate, fail, and learn without fear. 

The unique perspective that I bring is shaped by having worked in diverse industries across the globe coupled with a strong design education which has shaped me into a curious mix of designer, tinkerer, maker, artist and a geek.
MOST RECENT WORK EXPERIENCE
GOOGLE CLOUD
Building a UX Organization
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Built a brand new design team at Google and introduced a user centered and research driven design culture within the organization while building, growing, and nurturing a fully functional design organization at Google scale.
SAP CONVERSATIONAL AI
Designing a chatbot platform
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Solving the complex problem of conversational AI for enterprise.
SAP
Transforming last mile retail
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Proving last mile retail visibility to the CPG companies in developing countries where 94% of the business happens in unmonitored Mom-n-Pop stores.
PHILIPS ELECTRONICS
Simplifying the TV Remote
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The existing range of Philips remote controls were too intimidating.

- Too many buttons
- Heads-Down experience
- Memorization vs. Memorability
- Not enough consistency across different remotes

This is a case study about re-imagining the TV remote control experience grounds-up.